We built the outbound agency we wished existed.
Before Lumos
We spent years running outbound at a top LinkedIn lead generation agency, managing hundreds of accounts and thousands of campaigns. We saw the results. We also saw everything that was broken.
What was broken
Single-channel outreach and copy-paste messaging. Zero AI, zero GTM engineering, optimization that never happened. Clients paid premium prices for a fraction of what was possible.
Why we built it
So we left and built Lumos: a multi-channel, AI-assisted outbound system, backed by data from 10K+ campaigns, priced so it actually makes sense.
2025: the shift
We realized the biggest bottleneck for our clients wasn't getting replies. It was managing them. Now we handle the entire conversation. AI replies in minutes, humans step in where it matters, warm leads land on your calendar.
200+
Businesses Scaled
25%+
Avg Reply Rate
1,000+
Meetings Booked
10,000+
LinkedIn Messages Sent
Team
Meet the founders.
Erik Hernal
Co-Founder & CEO
Erik spent 3+ years as Head of Growth at a top LinkedIn lead gen agency before co-founding Lumos. Before that, he worked in product marketing at Honey (acquired by PayPal) and led product at a quantitative growth agency. At Lumos, he builds the campaign infrastructure: automations, AI workflows, and the GTM tooling behind every account.
Jordan Udom
Co-Founder & CRO
Jordan managed 150+ active campaigns and held the highest client retention rate at a leading LinkedIn outreach agency before co-founding Lumos. He cut his teeth in enterprise sales at FloQast and Supplyframe, then spent 2+ years in SaaS account management maintaining 91%+ ARR retention. At Lumos, he runs sales and client accounts, making sure every campaign hits its reply-rate target.
How we operate
Five rules we run on.
Lead with value, not the ask.
The first message shouldn't be "jump on a 30-min call." Share something useful first: a benchmark, an idea, a piece of their market they might have missed. Make them want the conversation before you ask for their calendar.
Targeting is 80% of the work.
Great copy to the wrong list gets ignored. Mediocre copy to the right list still gets replies. We spend more time on who we message than on what we say.
Short beats clever.
Nobody reads a seven-paragraph cold email. Every sentence has to earn the next one. If we can say it in two lines, we say it in two lines.
Fake personalization is worse than no personalization.
"I was impressed by your work at {Company}" is a template with a variable. Everyone recognizes it. Reference something real, or skip the hook and be direct.
Match the reply you get.
If a prospect writes two words, we write two words. If they write a paragraph, we match. Matched-energy responses convert. Over-eager responses kill it.
Why Lumos
What makes us different.
We didn't start another LinkedIn agency. We built a multi-channel outbound system from the ground up.
AI-assisted outreach
The opposite of AI SDRs. AI researches leads and drafts replies. Humans write every outbound message and review every response before it's sent. That's why our reply rates stay above 25% on average.
Multi-channel outreach
We run coordinated campaigns across LinkedIn and cold email. Most agencies only do one. Prospects engage on the channel that suits them, so your pipeline fills faster.
Reply management built in
We reply to every prospect on your behalf. AI drafts, humans review, warm leads land on your calendar. Included on LinkedIn Scale+ and every Cold Email plan. No separate add-on.
48-hour onboarding
Most agencies take weeks. We go from kickoff call to live campaigns in 48 hours. Most clients see first meetings in week one.
Bi-weekly account reviews
Every two weeks your account manager reviews performance data, refines messaging, adjusts targeting, and A/B tests new variations. Same person the whole time. New campaign variations launch within 24 hours.
No contracts, no setup fees
Month-to-month plans. Cancel anytime. Most agencies lock you in for 6 to 12 months and charge $5k+ to start. We'd rather earn next month's work than trap you in a contract.
Trusted by:
Ready to scale outbound?
30-minute call. We'll audit your current outbound and map out a custom campaign plan.